Before I was a brand writer, I spent 10+ years working in hospitality. It taught me many valuable lessons, a few of which I will now share with you:
- Always lay on the sword for your team, especially the BOH.
- Customer service is just as much about building real relationships as it is about being efficient.
- A strong work ethic is a nonnegotiable — but so it being being a good collaborator.
When I joined my first agency, I wasn’t sure what to expect. I’d spent almost my entire adult life pouring drinks, mopping floors, and staying late so guests could keep talking to me about their kids, their jobs, their divorces. Lucky for me, it turns out the lessons I learned working in restaurants still applied to brand work: do your best as often as you can and take care of your customers and your coworkers.
I began as a content creator in March 2020 when I started Best Shot Co., a virtual events business that carried me through Covid. Today, I’m a copywriter, editor, and creative manager working to produce measurable results for my clients while retaining as much of my soul as possible.
When I’m not on the clock in marketing, I can be found posting essays about nothing to my Substack, throwing dinner parties, and slowly completing a Southern Gothic novel about twins, loneliness, and the devil. You can read my latest byline, published by The New York Times, here.
Morgan McKinney 