I’m a creative writer, copywriter, and digital content creator. Although my primary experience is in social media content creation and B2B marketing, my truest loves are food writing, fashion and environmental think pieces, and stories about weirdos.
I began as a content creator in March 2020 when I started Best Shot Co., a virtual events business that carried me financially (and emotionally) through the Covid-19 pandemic, when my career in hospitality came to a screeching halt.
Through Best Shot Co., I taught virtual cocktail classes to individuals around the world and collaborated with some incredible corporate accounts, including:
- Smith + Nephew
- The American Advertising Federation
- Pfizer
- Lensrentals
- The Southern College of Optometry
- The University of Tennessee Health Science Center
- Jägermeister
- and more!
To support and market the 275+ classes and corporate events completed between March 2020 and May 2021, I wrote corresponding scripts and social media copy, filmed and edited videos, created blog posts, managed email campaigns, distributed newsletters, and designed Instagram grid/story graphics.
To say I was burnt out would be the understatement of the century – so I returned to the restaurant industry as the Beverage Director, Menu Writer, and member of the events management team for James Beard-nominated restaurant ACRE, owned and operated by Chefs Wally Joe and Andrew Adams.
I joined a full-service marketing agency as their Digital Content Creator in 2023. Since then, I’ve spent most of my time managing internal social media content and print campaigns, writing and editing scripts for short/long-form video, and drafting digital and web copy for my clients in healthcare, logistics, and education.
When I’m not on the clock in marketing, I can be found posting essays about nothing to my Substack, throwing dinner parties, and slowly completing a Southern Gothic novel about loneliness and the devil. You can read my latest byline, published by The New York Times, here.
Morgan McKinney 